Working on the Nike Play Lab website was an inspiring opportunity to bring a creative and playful digital experience to life for young audiences and their families. The project focused on translating Nike’s mission of encouraging active play, experimentation, and self-expression into an engaging online platform.

At its core, the project invited kids to redefine sports in their own way shifting the focus away from rules and competition, and back to what play is truly about: curiosity, movement, and joy.