NIKE JORDAN
I have worked on the art direction and UI design for the web experience District 23, a six-week immersive activation by Jordan Brand in Paris’ 18th arrondissement. The project fused culture, sport, art, and gastronomy to support youth, celebrate diasporic identity, and bring new life to a historic community space. I worked closely with spatial design cues and visual storytelling to make the experience cohesive and vibrant.
UI Design
Design System
Art Direction
/ Art Direction
As part of my role, I was able to create the Art Direction for the final 3D map experience, collaborating closely with the WebGL and creative teams to bring it to life. The map became an interactive centerpiece of the project, guiding visitors through the district’s courts, exhibitions, and cultural spaces, while visually reflecting the energy of the brand and neighborhood.
/ Creative Thinking
Lighting & Atmosphere: We used a real-time lighting system to mimic the sun rising and setting across the city, giving users a sense of time and place as they navigated.
Gamified Interactions: To encourage exploration, we introduced playful challenges. Users had to rotate and tilt the 3D map to find hidden images. Only when viewed from the perfect angle would a full image reveal itself, rewarding users with a collectible moment.
/ Creative Thinking
Lighting & Atmosphere: We used a real-time lighting system to mimic the sun rising and setting across the city, giving users a sense of time and place as they navigated.
Gamified Interactions: To encourage exploration, we introduced playful challenges. Users had to rotate and tilt the 3D map to find hidden images. Only when viewed from the perfect angle would a full image reveal itself, rewarding users with a collectible moment.