GUCCI PETS (CONCEPT)
I developed a concept for Gucci Pets, exploring how the brand could extend its world into the digital space. My role focused on art direction, supported by UI design and custom illustrations to bring the concept to life.
The project imagined how luxury branding and playful storytelling could merge in an engaging experience tailored for Gucci’s audience. The visuals presented are part of an exploratory direction, created to capture the spirit of the brand while showcasing my creative approach.
UI Design
Design System
Art Direction
/ Illustration
I created a bespoke illustration that brought the collection’s playful spirit to life. The artwork combined animal character design with Gucci’s iconic luxury aesthetic, striking a balance between fun and sophistication.
/ Illustration
I created a bespoke illustration that brought the collection’s playful spirit to life. The artwork combined animal character design with Gucci’s iconic luxury aesthetic, striking a balance between fun and sophistication.
