CLIENT X
Due to confidentiality agreements, I can’t share specific details about this project. However, I can outline my role and approach.
I was invited to create a north star vision for the art direction and complete redesign of an established e-commerce platform. The focus was on reimagining the brand’s digital experience, exploring new visual territories, and repurposing the platform to support future growth.
UI Design
Design System
Art Direction
/ Creative Thinking
The primary focus was on delivering inspirational content to the users, making their journey enjoyable and engaging. By incorporating fun and interactive elements, I aimed to keep users captivated throughout their shopping experience
/ Interaction
We feature a prominent positioned navigation bar, ensuring all elements are immediately visible. By avoiding dropdown menus and displaying all product categories upfront, we encourage greater page traffic and exploration.
/ Interaction
We feature a prominent positioned navigation bar, ensuring all elements are immediately visible. By avoiding dropdown menus and displaying all product categories upfront, we encourage greater page traffic and exploration.
